The evolution of the R
There’s something about initials. From early on, Russound’s trademark has centered on the letter R. In the quest for a visual identity, the company has used various designs to convey who we are.
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This design lasted until 1992, when a more conventional letter form was introduced. The new mark was still based on geometric shapes, but made it easier to lock it up with type to
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In 1995 the Russound identity changed to a logo type of a stylized R in a square, with the name Russound locked up to the logo to help reinforce it. The entire logo mark was drawn in the Optima™ typeface. This mark appeared in various color combinations, the most common of which was teal and purple.
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The Optima mark and logo type became the foundation for our current mark, which was redrawn by hand under the art direction of the late Larry Daywitt. Like the newly rendered Optima Nova typeface, Larry wanted the new mark to be simple and elegant and maintain universal appeal. He dropped the dated two-color treatment, choosing the copper color for our identity because copper is the primary medium through which audio signals pass from source to speaker. Using a single color also created uniformity and clarity.
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In 2004 the tag line “All you need to know is Russound” began appearing in marketing materials. This emphasized the point that Russound had become a full-range supplier, making source components as well as multiroom controllers, amplifiers, and speakers. It eventually shortened to “All you need to know....”
